Build It: Construct Your Portfolio

Portfolios don’t just happen, they need to be deliberately constructed. How you build your portfolio depends on you, your investor identity, your preferred investments and the type of investment accounts you maintain. The location of your investments (such as in a company retirement savings plan, in company shares, at your bank or in a stock-trading account) presents both limitations and opportunities when it comes to building your portfolio.

An investment policy statement (IPS) is a living document that outlines your personal investing objectives, strategies and boundaries. Prepared by a financial services' professional, the IPS ensures that your portfolio will continue to meet your needs, address your circumstances and be managed in a structured and disciplined manner. If you don’t already have an IPS, why not put one in place?

Learn more about: Using an Investor Policy Statement (IPS).

Build Your Portfolio Step-by-Step

Step 1. Build Portfolios with Purpose

Step 2. Discover Your Asset Mix/Investor Profile

Step 3. Identify Your Method

Identify Your Method

Compare different methods of building portfolios. Look for the one that best suits your needs. Click the button below to start.


Step 4. Enhance Your Diversification: Techniques and Strategies

Enhance Your Diversification

Discover ways to enhance your diversification by using different techniques and strategies. Click the button below to start.


Do you want to explore more about investment techniques and strategies? See Types of Investments and refer to the links in the table below.

For Bonds and
Bond Funds

For Stocks and Equity Funds

For Management Style Investment Funds

For Alternatives

Step 5. Integrate Your Company Shares (and Long-Term Incentives)

Employees may be given the opportunity to participate in a company share purchase program or receive long-term incentives such as stock options from their employers. Too much of a good thing can lead to over-concentration in one company’s shares, which is a risk to a portfolio staying sufficiently diversified.

  • Always pool the value of shares held in each account with other portfolio assets.
  • Calculate the current share percentage held and set an upper limit.
  • Sell off any excess shareholdings once your threshold is breached.

Stocked Up on Company Shares

Stock Options and Other Long-Term Incentive (LTIs)

Step 6. Choose Your Funds

Explore the Asset Class by Asset Class: Types of Investment Funds available to you.